Speaking, writing, and helping small businesses to stay happy.

I make perfume. We don't want to take over the world, just to make  it smell better.

For the last ten years I've been learning how best to do this: keeping our customers happy, growing slowly, only borrowing money we can pay back, managing people, orders and suppliers, and trying not to overestimate how much any human can do in a week. 

I'm looking at changing the way we see success in business: it's not all about profit, is it? It's ways to make people happy to get up and come to work in the morning, and to have customers delighted to exchange their money for what you offer. 

Doing business gently.